Hire Fractional Growth Managers

About Growth Managers

What does a fractional Growth Manager do?

A Fractional growth manager is a part-time or contract-based individual contributor position focused on optimizing a company’s growth. It’s typically sought out as one of the first hires for newer startups or smaller companies building out a growth function.

Here’s what a fractional Growth Manager typically does:

Identification and Testing of New Growth Opportunities

• Identifies emerging and untapped growth opportunities.
• Tests opportunities and builds an initial foundation for other teams to optimize with time.

Analysis of customer behavior

• Analyzes customer behavior to identify which experiments and campaigns should have the greatest impact on growth.

Execution of Growth-Focused Marketing Campaigns

• Builds out marketing campaigns focused on growing the user base.
• Executes and analyzes the results of campaigns and their effects on growth.

Hands-on Experimentation Execution

• Plans and executes experiments to test new growth channels and levers.

Cross-Team Collaboration

• Works with product, engineering, and design teams to ensure product growth opportunities are maximized.
• Collaborates with general marketing, customer success, and product marketing teams to increase chances of success for growth marketing campaigns.

Data-Driven AARRR Decisions

• Analyzes data to determine what new channels and experiments will maximize growth.

A fractional Growth Manager provides the systems-based growth analysis and hands-on execution needed in the early stages of a growth program. For businesses just starting with a focus on growth, a fractional Growth Manager can serve as an excellent initial hire to build a growth function in a cost-effective way.

When to Hire

When should you hire a fractional Growth Manager?

Hiring a fractional Growth Manager is ideal for companies starting off with growth programs. Here are some scenarios when you might want to hire a fractional Growth Manager:

As a First Growth-Function Hire:

• If your company is just starting out with building a growth function, a Growth Manager is a great first hire as they can execute growth campaigns.

To Achieve Post-PMF Growth:

• Growth managers are best able to do their work after a company has achieved PMF. A fractional growth manager can be a cost-effective way to kick off post-PMF growth efforts.

To Cover Expertise Gaps

• If you don’t have full marketing or product teams already in place, a growth manager can provide useful skills to execute in those areas.

For Data- and Systems-Thinking-Driven Perspectives

• Growth managers sit in a unique role at the intersection of marketing, product, and research. Fractional growth managers can bring data-driven, systems-thinking mindsets to your company.

In Tandem with a Head of Growth

• While a Head of Growth covers the leadership and strategic end of growth, a growth manager covers in-the-weeds execution. A fractional Growth Manager can be a fantastic way to provide a full-time Head of Growth with cost-effective execution support.